Looking at the websites all the different colours on the eye is not very appealing. I looked into all the different links that they have on offer and to see how it attracts their audience. The colour scheme here theres too much going on and too much text close together.
I then started to look into how they encourage donations and include their target audience. Their target audience is mainly families, mothers and fathers. I don’t think this works well because they can open there target audience much more and create more ways to respond and involve their target audience. I feel to improve this charity more I could open up there target audience and find more ways to respond to them. I could recreate there whole website to make sure that it responds to their target audience more efficiently and the whole website creates a mood and a feeling as soon as you arrive on it.