My final choice on the website I would like to rebrand would be Little hearts matter. I feel like this brand could do with a boost in campaigning ideas and the way they present themselves. The website appears to look very bland and there is too much text on the front page. I don’t think that the charity has made it clear enough in what they actually do. To rebrand this whole charity I think that It would need a lift of the website and big campaigning ideas
The main audience for this brand would be families and mothers who would know how other mothers would feel if they lost their child. I think that is a strong marketing point as no family or mother would want to loose their child or a family member.