The amount of charities that open and close throughout the years fluctuates. Whether that being because they run out of money or because of the removal for misconduct. However there are more companies that merge into the market throughout the years than close. This means that theres a lot of competition out there and it becomes harder for your charity to get recognised on a large scale.
To start thinking about how I am going to improve my charity I think I should start by looking at a really well done and advertised charity and start thinking about what elements they have used to encourage donations and how they have constructed their campaigns. I also have to look at the way companies make their target audiences as large as possible and who they get to help advertise their campaigns.