I then decided to look further into charities that specialise in the heart condition that I would be looking into. This will help me look further into the charities and how they construct their campaigns and who they campaign to. All the charities try to open its target audience as wide as possible to help raise as much money as possible. The more popular charities have wide campaigns which include tv advertisements and posters all around its region. Whereas the smaller charities only advertise in its town and tend to have really small campaigns which just include local advertising and fundraising events. They get their money from charity dinners and fundraising days.