I then narrowed down the search to charities that would specify in the same heart condition and looked at how they advertised. This sector is very small and most of the charities are really small ones that only advertise in their small towns. The condition is not well known and not well advertised. As it is part of the sector of child welfare it can come under a very vast charity. Looking into each of these charities could help me to see how the bad ones have failed to make the awareness clear and affective. Looking at the good ones will give me tips on how I can improve my chosen charity and how to develop it from what it was before.