I looked at the way ‘little hearts matter’ is currently fundraising and advertising which is very small as they only fundraise around their area. They have open days and fundraising dinners and also sponsored by their local football team. They only do small time campaigning which has made them very small. If they tried a wider target audience and different ways of campaigning they could raise awareness and a lot more money. To expand on their ideas i would start to think about how I could campaign to reach a lot of people all around the country.