Posted in campaign development

Nutritional research

To get to know my target audience a little better I started looking into their nutritional needs and what type of bread would be better for them. From these results I realised that I would need to make a bread that is really strong in fibres and which is healthiest, with this in mind i realised that whole wheat would be best for my target audience.

Since I’m making whole wheat bread to start thinking about my target audience and their values which would be family. Therefore I am going to make it into a family bakery business.

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