I started by looking at a variety of different types of fonts and thinking about what would look best with the type of feeling I would be going for. My brand is bread for women aged 55-64. The concept of my brand is a family bakery which only sells fresh baked bread with whole wheat which would be an healthier option for my target audience. Looking at a range of different types of fonts really helped me to think about what I want my brand to represent and how I would like the font to look.
My next step would be to sum down the type of font I would like and start developing on what that would look like. The type that I will be going for will be handwriting. This is because I want the name ray to be like a signature of a family bakery.