Posted in campaign development


This here is my packaging that I have put together. My brand is a family bakery so I wanted to have the type of packaging would see in a bakery. As my target audience is for women aged 55-64 I needed something simple and classy but something that also feels homely. That is why I chose a nice soft colour with a touch of femininity

After receiving some feedback people had told me that the packaging needed something more to help it look less clinical but also to keep the simplicity and elegance.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s