Ferran Lopez took us through a very interesting timeline of his life and all the kinds of things he has done throughout the years. He went through some of the companies he has worked with and for and has also given us some wise words that He has learnt from in his time of being a creator. He has also made me reflect on myself and made me have an understanding that sometimes we don’t know what we wants to do but it is okay to trial and error. Here is a short timeline of what he has done.
He started by talking about the small part in spain he is from and that he had moved school a lot when he was younger. He then started to talk about the type of places people used to work in like colortex and iriscrom. He used to look up to people who worked in places like this then changed his mind and went in a different direction and wanted to make the logos better and come back and show people in his city what nice logos were meant to look like.
Wisdom “its not cheating if they deserve it”
He was a very busy man he had a band, he played volleyball, he worked as a waiter all whilst studying at uni.
2002-2003 – ELOGIA
direct marketing – working door to door and sending emails.
Wisdom Bear in my mind every technology you use today is already outdated
2004-2005 – DDB
2005 – won
2006-2010 – Doubleyou
copyrighter, Creative director
2008-2009 -Doubleyou , Mahou- the wikifilm
2010-2011 -Doubleyou , Microsoft – 30day brief
2011 –Doubleyou , Umbro HQ, manchester, Umbro – pepes cookies
Wisdom If you feel you’re about to fail, better fail big and learn a lesson
He then started to reflect on where he was and how he felt at the time. He felt like a failure and felt he did not know where he was going with his life so he gave us more wisdom. – 29 years old – 28 awards won -12 hours per day
Wisdom life is just a story you tell yourself , you can’t change the writer but you can change the genre before you go back to your parents, make sure you have a solid break out plan you won’t need much savings to dedicate a year to yourself, but you will need savings for the come back
2012 – cheil UK samsung – we are david bailey
2012 – Reebok
2013 – united state of fans, adidas world cup 2014
2014 – VCCPwhich? – unmated UK
2014 – VCCP ,telefonica group-02 travel
2014-2016 – poke, JWT, wieden, kennedy+Martin, AMV BBDO
2014 – JWT heineken compass bottle
2014 – JWT , next rembrandt
He then again started to reflect on where he was and what he has achieved and how he feels about this now. – 34years old -51 awards won -9 hours per day
Wisdom Always start by why not what. Do this with everything in life Success in inversely proportional to the amount of hair you keep The only constant is change
I really liked the bits of wisdom he gave us because it isn’t your usual wise words from creatives and I feel I could really take this into account and start to reflect on myself and think about the way I could improve.