Posted in Creative collaboration

Walworth Square – Logo development

I have then started to play with colour and the shape of a square. We could of had one square but placed on its own but I had decided to have two squares placed together to show that the two different target audiences are different sizes and colours but can connect together well. As one of our target audiences , families and people placed in affordable housing will be a bit more bright and vibrant where as the mature more upperclass audience will be a bit more corporate and sophisticated so adding colour and having a more straight font will help merge the two.

My next step will be to receive some feedback from my group and to start thinking about how it will be placed and the type of backgrounds it would be placed on.


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