At first I did a mood board Based on my decorate it idea which was to create a campaign based on people decorating their own festival items. Each item would be decorated in what ever way they wanted to decorate it. It could also be any item that they brought to the festival but it would be base on people making the most extravagant decoration.
I thought about making a mood board which would g0 with this idea of decoration and using anything to decorate your items. However whilst making this mood board I then started to notice that it looked very pretty and would not really go with the wide variety of festivals that Ticketmaster supply tickets for. However the concept of this idea would be able to go with any festival and I just needed to represent this in my mood boards.
One of the main points about this idea is to get everyone to use their inner creativity and to show the pre festival and during festival aspects.