Posted in Live briefs

Research – Digital footprint campaign

After looking around for digital footprint campaigns I really had a think about what I would like to do and how it would look. Whilst browsing around for campaigns I come across this campaign for digital footprints and I liked the concept of what they were trying to show, however I found that I didn’t like the execution of the campaign.

Looking at this and being able to spot out what I don’t like and what I think works well will help me to think about how I can execute my short film and how I can make it not look bad. This includes my skills and the editing of this short film and just finalise my concept to make it a bit clearer for people to understand, especially because the people that will be viewing this will be bankers.


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