To find the new face for the kimberley wyatt collecting AW117 and to create a cost effective imaginative campaign.
The insight for my idea would be to find someone motivational and relatable but not someone who is a model
The knock out challenge
5 Top fitness Vloggers are chosen to take part in a 5 week challenge
Pre challenge vloggers will post
Each week they create a video for a challenge chosen by the public
Tickets for participants to be won
Voting can be done through the amount of likes on each video Pushed on their own social media channels and through zakti
My next step would be to have a look at existing fitness vloggers and have a shop for some of the types of vloggers we would be able to use.