Posted in Live briefs

Research – The face of JD

Whilst looking around for similar campaigns around this brief I happened to stumble upon a very similar campaign called ‘be the next face of JD’ This campaign is very similar because they are both looking for a new model to represent a brand.

This campaign happens to be very interesting as they too used to use voting mechanisms. You would be able to to vote for anyone online and put forward their name.

One of the things I will be taking from this campaign is the bright colours and the way they make it look fun and interesting, which is also to do with their relation to their target audience.

The next step I will be taking would be to start putting together my challenges for the campaign.

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