Visual reference – The workplace pension

My main visual reference would be the workplace pension as it shows the whole campaign around this creature and this creature represents the workplace pension. They use the same type of colour scheme throughout the campaign and you can automatically tell what campaign it is by first glance.

It also intrigues you to want to know more as it doesn’t show anything that looks like the workplace pension. They also manage to make something that is a serious issue into something fun and playful.

From this I came up with an concept, grow with me, that would be based around a creature who would show how this creature ,who would be the student, could make your company grow.


  • People need to know how they benefit from this
  • Also need something they want to look at Understand how their business will grow



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