So this brief for me is a blast from the past as it is one of the companies that I really remember as a child. When WWE came to brief us they gave us a very broad brief with is:
How can WWE maintain relevant positioning towards next generation fans (7-14year olds)
what new areas do WWE need to consider in order to stay relevant and maintain its positioning towards this target audience
Looking at this brief and what is stood before me I first started to look at some of the things they already have available to the public and what type of shows they have.
They have loads of shows for kids to watch but some that may be out of date or slightly childish for the target audience they are trying to appeal to.
Having a look at what is available already and some of the things they have tried or some of the things they haven’t tried yet I will next be looking at what I can create for the target audience to keep them interested.