One of the first outputs that I had created was the email. One of the things I found difficult about his part was about what information I would be putting in this email. The most difficult part about the whole brief would be the copyright. However I really enjoyed making this piece and choosing my colour co-ordination for this part.
I wanted to keep the email very simple as an email with too much text on, you wouldn’t look at but email catching you and giving you a link to learn more gives you the option rather than force feeds you.
The next output would be social media and here I made a post for twitter that would show you a small poster for the advertisement. I think once of the things Im missing here would be the logo on the actual poster because if someone was to retweet they would have to look at where it originated from if they just saw something visual. So next time one of my biggest improvements would be to make sure there is always a corndel logo on there.
For the banner I decided to show just a small image with all the small representations in my campaign and to make sure I showed my little student. I also wanted to show how much they might be able to save whilst employing in-house.
Some of the feedback I received was that it wasn’t clear enough about what websites I might have the banners on and although I answered this during the pitch next time i would like to make that more clear in the presentation.
My main visual reference would be the workplace pension as it shows the whole campaign around this creature and this creature represents the workplace pension. They use the same type of colour scheme throughout the campaign and you can automatically tell what campaign it is by first glance.
It also intrigues you to want to know more as it doesn’t show anything that looks like the workplace pension. They also manage to make something that is a serious issue into something fun and playful.
From this I came up with an concept, grow with me, that would be based around a creature who would show how this creature ,who would be the student, could make your company grow.
- People need to know how they benefit from this
- Also need something they want to look at Understand how their business will grow
Looking at corndel the first thing I had to understand is who they are and what exactly they do. During their briefing it was very confusing to me what they actually do. Once taking a look at their company I finally understood how I could push this through the brief.
To raise awareness of Corndel and their target audience
Encourage employers to hire a Corndel software engineer
For this brief I will need to think of ways I can show this to professional people whilst at the same time making the campaign fun and interesting to look at.
My second idea was to create a games console that would have everything available on it
The insight for this is that kids are spending and increased amount of time on their games consoles whether it is gaming or anything else.
The idea is to have this games console that would have youtube, wwe network, the wwe games, the shop and many more other things. This is to also involve different aspects of keeping these kids connected, as a parent wouldn’t want to buy something out of their price range for just WWE.
Some of the feedback I received during my pitch included that he liked the way my insight really represented and you could see it throughout my ideas. He also like the way I showed ‘The big ring’ to also be a business venture and something they could think about in the future.
One of the ideas I pitched to WWE is called wrestling bootcamp.
It would be a game where kids would be able to become their favourite wrestler and would win this.
My idea behind this was to get kids to interact with their most loved characters and realise that no dream is too far.
I started by making a visual concept for this which included a wrestling ring and the similarities in the poses of the young boy and the wrestler he wants to be.
My next step was to create a visual that would show WWE how this would work and exactly how the kids would interact with this game.
I did this by creating an illustration of how the boy would make a pose and how the game would register the person he is imitating. Once all the correct amount of moves are made they would win the title of john cena. This game would involve all kids as it doesn’t involve any of them losing.
One of the things I was inspired by would be the xbox kinect and the way they use kids being active to get them to play a game. This also appeals to the parents as they are a large factor in making things for children as they are the ones who would be paying for it.
I really like the way the kids interact with the game and it uses their movement to play the game. The idea of having movement in my idea intrigues me because it encourages kids to be active, Kids at the ages between 7-14 are currently active but also like to play games.
This is something I think I will use in my idea and design.
So this brief for me is a blast from the past as it is one of the companies that I really remember as a child. When WWE came to brief us they gave us a very broad brief with is:
How can WWE maintain relevant positioning towards next generation fans (7-14year olds)
what new areas do WWE need to consider in order to stay relevant and maintain its positioning towards this target audience
Looking at this brief and what is stood before me I first started to look at some of the things they already have available to the public and what type of shows they have.
They have loads of shows for kids to watch but some that may be out of date or slightly childish for the target audience they are trying to appeal to.
Having a look at what is available already and some of the things they have tried or some of the things they haven’t tried yet I will next be looking at what I can create for the target audience to keep them interested.